GDPR - A Pragmatic Approach

26 April 2018




Why May 2018 is just the beginning not the end for GDPR:

The Brazilian Chamber will take a pragmatic look at the EU General Data Protection Regulation (GDPR), which will finally come into force on the 25th May 2018.

In reality, this date represents just the start of a long compliance journey that underpins the digital transformation of our respective businesses and indeed our lives.  Despite the rhetoric surrounding GDPR, how can you be sure that your business is prepared; or at the very least heading in the right direction to safe guard your data?  This breakfast seminar aims to share some practical views and learning that will enable you to evaluate where you are on the ‘GDPR Maturity Curve’ and what processors and tools you could adopt to help you.




Alex Denoon- Marriott Harrison

Legal Aspects of GDPR


Jenny Etherton CIPP/E – PwC

GDPR - building the shield and making it stick

With only a few weeks to go until GDPR is in force, how do you practically implement all the requirements of GDPR? What can you get done by May 25th, and what does the post May plan look like? It's all important - but how do you work out what's the most important? And how do you make sure your employees and contractors are not your achilles heel? - their behaviours and data handling practices are critical in avoiding data breaches.


Simon Moore – Hive Logistics


Simon, will make the connection between GDPR and Security (Cyber Security) and explain how the 2 subjects are inextricably linked - ‘different sides of the same coin’!









Alex Denoon primarily advises clients in the life sciences sector in relation to regulatory and IP matters. His legal advice is informed by a BSc in Human Genetics and significant in-house experience including as General Counsel of a biopharmaceutical company.

Legal 500 describes Alex as ‘a straight-talking, commercially astute technology specialist who is always willing to take a view’.

Alex has advised a number of clients in relation to challenging issues including borderline products, combination products, cell therapies, 3D printing, healthcare Apps and remote diagnostics.

Alex is widely published and speaks regularly at conferences.  Publications include the Intellectual Property chapter in the Law and Regulation of Medicines and a chapter regarding IP and Regulatory considerations in Stem Cells in Regenerative Medicine.  Alex was the only lawyer invited to give oral evidence to the House of Lords Science and Technology Select Committee enquiry into Regenerative Medicine. 


Jenny Etherton is the Programme Director for PwC UK’s GDPR Implementation programme. She leads a multi-disciplinary team from across PwC to deliver this large-scale, complex programme which covers all business units as well as internal and external data. She also represents the UK to PwC’s global Network Data Protection Programme.

Jenny is also the lead for the design and deployment of PwC’s GDPR Implementation methodology.

Jenny has 18 years’ experience in operations improvement; implementing transformation programmes in both the private and public sector. She is a specialist in operational and behavioural based change programmes in a front-line environment. Jenny is passionate about the translation of strategy into an effective operation that delivers clients’ objectives and helps them outperform their peers in the market place.

Her areas of expertise include implementation of operational changes in response to regulatory requirements; large scale, multi-site, organisation transformation; process mapping, review, re-engineering and design, lean techniques; among others


Simon Moore is a lifelong security person, having worked on national communications networks, and Satellite systems in the Royal Air Force, where he used early artificial intelligence systems to design a fault tolerant routing system where faults were anticipated to be caused by old fashioned kinetic effect rather than Cyber effect.   Now he works more in the information domain in a business that spans consulting through to event monitoring.  He sees the future as one of constant change where the sharpest innovators are the bad guys, and breaches and successful attacks have to be assumed when designing your ICT systems.  Where we have to defend in depth and breadth, and at minimal cost.  He and the Hivelogic team are aiming to make the future accessible, understandable, and demystified.  An aim that is funded through digital transformation rather than seeking new money.