Sustainability for Business – Focus on Organisational Culture

8 June 2021

The demand for urgent action is rapidly growing from customers, employees, investors and communities increasingly concerned about the sustainability of the planet and the consequences of 'business as usual’ on society in general. To survive and thrive in what has been dubbed ‘the decisive decade’ by experts, businesses of all types need to act now and prioritise how their commercial objectives fit with a sustainable future for all.

In this webinar, award winning author and organizational development expert Neil Gaught sets out the practicalities and potential of hard-wiring a sustainable Single Organizing Idea into the core of business strategy and the positive impact of ensuring business is fit for the future.


- Opening remarks by Vera Innes - Chair of the Brazilian Chamber of Commerce

- Introduction: Business sustainability challenges and opportunities – by Ricardo Pires, Senior Banker

- Sustainability and Organisational Culture; the example of The Single Organizing Idea (SOI) - by Neil Gaught, author and founding partner of SOI

- Q&A session


Ricardo Pires is a Senior Banker with long leadership experience in the fields of wholesale, commercial and investment banking in London and Lisbon and an earlier spell in financial consultancy. Researcher in green finance and sustainability themes and contributor to sustainability-linked ventures.

Neil Gaught is a strategic adviser, business humaniser, author and speaker, who helps businesses to reorganise around sustainable ideas. He is best known as the conceiver of Single Organizing Idea (SOI®), a proven approach to organizational management that ensures purpose is made real for the benefit of all stakeholders.

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